I'm here to help frum men build lives of both material and spiritual wealth.
Aryeh Gurewitz is the founder of Ashirus Coaching and Consulting, as well as the Director of Curriculum and Student Progress at Tomchei Temimim Ocean Parkway.
This unique combination of coaching and educational leadership reflects his mission to help unlock the full potential of the Jewish people.
At the heart of his work is the Lubavitcher Rebbe's teaching that every Jew is an ashir b'etzem—inherently wealthy, both spiritually and in the most literal sense.
After a decade dedicated to figuring out what it takes to actually help people thrive in a Torah-true way, Aryeh developed the Ashirus Framework, integrating the most vital insights from his study of Chabad Chassidus, his own personal growth journey, and four years of coaching frum men, into a clear roadmap toward a life of both material and spiritual wealth.
Watch this video to understand the premise of all the work I do.
I didn't just wake up one morning and decide to call myself a coach. Here's my 15-year journey in short.
A good head and a childhood passion for sports led me to attend the Wharton School of Business at the University of Pennsylvania, with hopes of eventually working for the New York Yankees. Both Litvish kiruv rabbis and Chabad shluchim helped me discover a more meaningful path forward.
I learned in two Baal Teshuva yeshivos (Miami and Morristown) and one mainstream yeshiva (Chovevei Torah). I saw and experienced firsthand the challenges young men face in both kinds of yeshivos and both of these paths in life.
Encouraged by one of my teachers in yeshiva, I went all-in on the first ever Chassidus Applied essay contest - and won first place. In hindsight, my journey toward teaching Chassidus in a life-changing way was only getting started.
At the end of my shana rishona, I was hired to develop the curriculum of the newly rebooted Lubavitch Yeshiva Ocean Parkway. My role has evolved and expanded significantly over the last eight years. By now, the yeshiva has established a reputation for being uniquely attentive to the success of each and every talmid.
At first, I experienced my version of the challenges that are so common among men in our community. After investing significantly in support from multiple amazing coaches, my wife and I each found our way to a much better place.
Once I saw how profoundly coaching changed my own life, it became clear to me that part of my mission in life must be to share it with others. My own coaches encouraged me, and here we are, four years and many thrilled clients later, Baruch Hashem!
These men were ready to make a change, invested in coaching, and followed through with genuine effort.
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For close to ten years now, I've made it my business to figure out how to live a successful, well-rounded life as a frum man - based on Torah-true guidance, and starting with myself. Ashirus Coaching and Consulting is the result of my journey so far!
And the Rebbe teaches that the spiritual task of our time is to model our lives after the lives we will live in Yemos HaMoshiach.
What does that look like practically, for me?
First, it means providing my family with a life of true spiritual and material wealth - which is only possible by means of my own well-being and success. Second, it means helping everyone I can reach to do their version of that same task.
Nowadays, I also place high value on financial success, even though for a long time, it was not my priority at all. That's because I've seen from my own journey how important it has been, and the Rebbe himself highlights that reality and tells us to go for it.
Leaders in the frum community who have seen my work up close.
Aryeh Gurewitz has proven to be an outstanding guide for a diverse range of individuals. Teenagers, rabbis, and business professionals alike have greatly benefited from his coaching.
Shliach, Author,
Public Speaker
Aryeh demonstrates a remarkable talent for mastering cutting-edge coaching strategies and seamlessly integrating them into his work with clients. I highly recommend him to anyone seeking a dedicated and skilled professional.
Executive Coach,
Rabbi, Public Speaker
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Aryeh is dear friend and colleague. I have benefited greatly from his deep insights and his special ability to articulate those insights simply and clearly. Aryeh is definitely one of Chabad’s rising thought leaders and has already done tremendous work with so many people. I am grateful for his friendship and wisdom.
Fundraising & Leadership Coach for Shluchim
Aryeh's coaching program has had a meaningful impact on many areas of my life. It also helped me expand my Shlichus in ways I didn't think were possible. What I found most unique is that his foundational ideas are rooted entirely in the teachings of Chassidus, a field he understands with real depth and clarity.
Founder, Neiros Lehuir
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I've had the opportunity to spend much time with Aryeh and see up close what he's all about. I can say with the utmost confidence that he is super approachable and incredibly wise, with tons of value to offer to teens and adults alike.
Shliach, Chabad of Maryland
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Aryeh Gurewitz brings depth, clarity, and integrity to his work with clients. Grounded in Chassidus, his coaching translates timeless wisdom into real shifts in mental health, business and family life.
Three Principles Coach
Author of Beyond Diagnosis
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The Ashirus Framework is a free two-part guide introducing the Five Foundations of Spiritual Wealth and the Five Steps Toward Material Wealth that have already helped many Lubavitchers move toward Ashirus.
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